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A look at employer branding – and why you should do, too

Is your company into employer branding yet? You can probably tell by the lack of current solicitations, or the amount of spending for every new hire or staff search. A good, well thought-out employer branding strategy reverses the process: instead of investing in...

Wat is Black Friday (en Cyber Monday)?

Het fenomeen Black Friday is komen overwaaien uit de V.S. en werd intussen in Europa ook al een heus begrip. Winkels geven die dag enorme kortingen, waardoor veel mensen al op het puntje van hun stoel zitten te wachten om op Black Friday al hun kerstcadeaus goedkoop...

What is Black Friday (and Cyber Monday)?

Black Friday is initially an initiative that was born in the U.S. and that expanded to Europe over the passed years. That day you’re able to score all your Christmas gifts with the biggest discounts. Three days later is Cyber Monday, again a day with big discounts,...

Advertising based on the weather conditions

The summer is coming to an end, but winter is just around the corner. If you’ve got a product that’s directly or indirectly dependant on the weather conditions, I suggest you read this blog thoroughly. WHat? Marketings that’s based on the local weather is  a powerful...